They Shipped AI First
They Never Built the Guardrails. So we did.
ARTHIA is not an AI model.
It's the layer that governs one — enforcing rules the AI cannot see, cannot influence, and cannot be talked out of.
You're right to be concerned. So were we.
Most people don't trust AI. Here's something the industry doesn't say loudly: the companies building AI struggle to control it from the inside. They train it, instruct it, test it — and it still surprises its own makers.
Now those same companies are putting AI into earbuds and glasses — into your conversations, your workplace, your kids' lives.
Cars existed for decades before anyone built a seatbelt. Safety came after people got hurt. We're building it first.
The model generates. ARTHIA governs.
ARTHIA is a behavioral intelligence and safety layer that sits between an AI model and the people it affects. It works in both directions:
What reaches you. The AI model proposes. ARTHIA's architecture decides what's allowed through — whether this is the right moment, whether the content is safe, whether silence serves you better. The rules are enforced in code external to the model. The AI doesn't get a vote.
What reaches the AI. ARTHIA is designed so the model never needs your raw, private information to do its job. Signals are converted into a safer, privacy-minded form first — the model receives only what's necessary, never the raw feed of your life.
Any AI model can plug in. The governance is designed so it cannot be switched off — not by the model, not by the company deploying it.
Protected by 11 patents pending — 240+ claims, 60+ inventions — filed before any major platform shipped ambient AI.
The law is moving our way.
In 2026 alone, twelve states enacted laws governing conversational AI — with over 140 bills in motion across the country. The requirements converge on the same demands: crisis detection and referral. Protections for minors. Bans on manipulative, addictive engagement design. Real human oversight.
And consumers demand safety, security, and privacy. So do we.
That is a description of ARTHIA's architecture.
Twelve states now legally require what we architected from day one. We didn't follow the rules. We filed them first.
Our first market is science.
For thirty years, behavioral research has measured real life by interrupting it — survey pings, several times a day, until half of participants quit. Pharma is moving to real-world evidence, and no passive, conversation-grade instrument exists to supply it.
The same architecture we built that governs an AI is, to a scientist, a measurement instrument: continuous, naturalistic behavioral signal, gathered without interrupting anyone's life — designed so raw audio is never stored.
We're pursuing validation through federal research funding and university partnerships — science that pays for its own proof.
The Founder’s Story
Why we exist.
I started out building an AI coach. I'd spent years watching people walk into the most important moments of their lives — job interviews, negotiations, difficult conversations — completely alone. The people who consistently win in those rooms aren't always the most talented. They're the ones with the right person in their corner. Most people never had that person. So I set out to build one.
What I came to understand along the way is that the coach was one application of something more fundamental: a layer that stands between an AI and the people it affects, enforcing rules the model can't see, can't influence, and can't be talked out of.
I spent my career in human behavior — the classroom, psychiatric care, twenty years of watching how people actually work. When I saw ambient AI coming, I saw what it could give people, and I saw what it becomes if it's built wrong. I have three daughters. So before the industry shipped the technology, I filed the rules — 11 patent applications, written alone, in six weeks.
We watched the internet get built without guardrails. We watched social media do it again. Not this time.
— Eric Coury, Founder & CEO
Built to protect, not exploit.
We watched the internet get built without guardrails. We watched social media do the same.
ARTHIA AI, Inc. PBC is a Public Benefit Corporation because we believe we have an ethical obligation to build the protection layer against the very technology we are enabling — simultaneously, not as an afterthought.
ARTHIA ensures raw audio is never recorded — signals are converted into encrypted data, never sold, never shared without your knowledge. The AI never dictates; ARTHIA filters directive language in code the model can't override, so your choices stay yours.
Anyone in the room can say "stop recording me" — and it stops. And ARTHIA is designed to reduce its own involvement as you grow: the opposite of engagement-optimized technology.
These commitments live in our legal charter — designed so no future owner can quietly remove them
Our Team
Eric Coury, MEd.
Founder and CEO of ARTHIA AI, Inc PBC. Eric built ARTHIA as the governing and safety layer for ambient AI — the infrastructure that enforces rules an AI model cannot see, influence, or override. The three-time entrepreneur topped Ameriprise's national client-acquisition rankings, led an award-winning real estate team, and built a SaaS platform he conceived and designed himself. He has filed eleven pending patents pro se spanning 240+ claims and 60+ inventions, and holds a B.A. in Sociology and an M.Ed. in Leadership.
Founder & CEO
Joe Mazzone, MEd.
Product Strategist & Technical Advisor
With 15+ years linking software development and product strategy, Joe most recently was Director of Product Development at zyBooks (John Wiley & Sons), where his interactive courseware reached hundreds of thousands of students. He now teaches software engineering at the University of Rhode Island and holds leadership roles with CS4RI, SkillsUSA National Computer Programming, and the Computer Science Teachers Association of Rhode Island. This blend of teaching, startup product work, and academic leadership shapes ARTHIA AI's product strategy.
The future of AI is ambient. The question is who it answers to.
In the future, AI will live with people — in their ears, throughout their days, present in the moments that matter. That future is coming whether anyone likes it or not.
ARTHIA is the layer that makes it answer to the person wearing it — not the company that shipped it.
Why Invest?
Microsoft paid $19.7B for Nuance — ambient voice AI.
Amazon acquired Bee AI roughly two years after founding.
We are building the governing layer above both — and regulation is making it necessary.
Invest and own a piece of ARTHIA
Community investment round open now on WEFUNDER.
Join us - go to Wefunder.com/arthia
Own a piece of the answer.
The governing and safety architecture for ambient AI.
Community investment round live now on Wefunder — $200 minimum
wefunder.com/arthia